Project Description
Juice Planet is the pioneer of cold-pressed and quick-frozen fresh juice in Turkey, creating this market from the ground up. As new competitors emerged without a unique promise, brands became indistinguishable. To solve this, we crafted a distinct brand statement—“Doğada neyse şişede o” (“As in nature, so in the bottle”)—emphasizing the brand’s commitment to natural authenticity.
Project Details
- Client: Juice Planet
- Services: Brand Strategy, Content Strategy, Website Design, Social Media, Google Ads and Meta Ads
- Client Website: Juice Planet
Talents
- Art-Director
- Strategist
- Developer
- Copywriter
Website Design
We designed a modern, user-friendly, and conversion-focused e-commerce website for Juice Planet. With vibrant colors, smooth UX/UI design, and a fully responsive layout, we created an intuitive shopping experience where customers can easily explore and purchase fresh, healthy beverages. The site features fast-loading pages, seamless navigation, and high-quality product visuals, ensuring an engaging and efficient user journey.
Social Media
After defining the brand strategy and unique brand statement, we developed a content strategy based on audience analysis. We identified that Juice Planet’s target audience was uncertain about the products and their benefits since the Unique Selling Proposition (USP) had never been clearly communicated before. To bridge this gap, we focused on highlighting product benefits in an engaging and impactful way. Our approach involved designing interactive social media content and visually compelling creatives, ensuring that the brand’s message—“As in nature, so in the bottle”—resonated with consumers while driving engagement and awareness.
