Project Description
Meltem Uniform, established in 1984, has been providing personnel uniforms in Antalya for 40 years. Despite their extensive experience, they lacked a digital marketing strategy, relying on outdated website and communication methods. Our project focused on modernizing their online presence and enhancing their digital outreach.
Project Details
- Client: Meltem Uniform
- Services: Brand Strategy, Content Strategy, Website Design, Social Media, Google Ads and Meta Ads
- Client Website: Meltem Uniform
Talents
- Art-Director
- Strategist
- Developer
- Copywriter
Website Design
Meltem Uniform’s outdated website did not reflect their industry expertise or meet modern user expectations. We designed a sleek, user-friendly, and fully responsive website that showcases their products effectively. With an intuitive navigation structure, high-quality visuals, and an optimized user experience, the new website enhances brand credibility and improves customer engagement.
Social Media
Meltem Uniform had no active presence on digital platforms, limiting their reach and engagement with potential customers. We developed a strategic social media plan, creating high-quality content tailored to their audience. By managing their social media accounts, increasing brand awareness, and fostering customer interaction, we helped Meltem Uniform establish a strong and professional digital presence.
Performance
At the beginning we started to search about the market, competitors, benchmarks, target audience and etc. With this research, we find out the creative strategy and communication way. On the one part we created a new website for using data-driven-marketing. We are developing media buying/performance tools like google ads, facebook pixel manager and etc. Before us, the brand got almost zero B2B uniform leads on digital media. Google ads started to perform on 11.11.2022. Since that time, brand spend only 1130$ and gain 181 potential B2B customer form via the website. (These results are measured by GTM-Google Analytics-Google Adwords)